Optic Arena is the first BtB distributor of ophthalmic lenses allowing immediate access to products and offers from different laboratories, wholesalers and national and international brands.
The start-up is Italian and was founded in the Province of Pordenone in 2021.
Access to national and international labs and wholesalers to always find the best product for your customers
Standardized ordering system
You will find products and prices of different labs presented in a standard and simple way
Immediate price comparison
Directly compare the final price of different manufacturers and compare it on your conditions. The purchase process is quick and easy
Optic Arena is the first ophthalmic multibrand distributor
Optic Arena is a distributor of ophthalmic lenses aimed exclusively at qualified opticians and professionals in the optical sector.
In Arena you can order products from different international manufacturers, in a simple and easily comparable way. Catalogues, prices and offers are easy to access. Brands are the best known.
Log in for free and quickly explore catalogues and conditions.
In an increasingly expanding e-commerce context by end-customers, your business can also benefit from the potentials of digitalization, quickly comparing different offers even from laboratories now not suppliers and optimizing purchasing processes.
Arena does not sell to end customers directly.
Optic Arena overcomes the national barriers that characterize the ophthalmic market, opening up the access by opticians to non-national laboratories that would otherwise be more difficult to reach.
At the same time, it allows Italian laboratories to expand their range of action abroad.
The offer of the various manufacturers proposed by Optic Arena is standardized and makes the purchasing process simple, without the need to understand in detail and consult different catalogues and price lists, very different from each other.
The products are presented with the name and descriptions of the lab, and the corresponding catalogue is simply available for consultation. Net prices are clearly displayed.
Optic Arena is a simple and fast system to compare the purchase conditions with those of the market and to simplify the subject of reserved discounts.
The offer includes net prices. This allows you to immediately compare the Optic Arena offer for the single product with these conditions, all inclusive of technical characteristics and delivery times.
Optic Arena has a constant direct line with partner laboratories, to guarantee customers full technical, qualitative and logistical support.
When choosing and selecting the product, technical data sheets, grids and assembly rules are presented so that you do not have to browse the supplier catalogues.
The complete catalogues of the producers are however always available on the portal.
The labs and Optic Arena constantly launch temporary promotions to promote their products, news and other offers.
Promos and special conditions can be searched directly in the lens selection process.
A minimum order in terms of expenditure or quantity is not required on Optic Arena, and access is immediate.
For you it means the possibility to try a lab or a new lens without entering into direct contact with the manufacturer.
Finding the ideal solution for your customers will be quick and easy!
In an increasingly expanding e-commerce context by end-customers, your business can also benefit from the potentials of digitalization, quickly comparing different offers even from laboratories now not suppliers and optimizing purchasing processes.
Arena does not sell to end customers directly.
Optic Arena overcomes the national barriers that characterize the ophthalmic market, opening up the access by opticians to non-national laboratories that would otherwise be more difficult to reach.
At the same time, it allows Italian laboratories to expand their range of action abroad.
The offer of the various manufacturers proposed by Optic Arena is standardized and makes the purchasing process simple, without the need to understand in detail and consult different catalogues and price lists, very different from each other.
The products are presented with the name and descriptions of the lab, and the corresponding catalogue is simply available for consultation. Net prices are clearly displayed.
Optic Arena is a simple and fast system to compare the purchase conditions with those of the market and to simplify the subject of reserved discounts.
The offer includes net prices. This allows you to immediately compare the Optic Arena offer for the single product with these conditions, all inclusive of technical characteristics and delivery times.
Optic Arena has a constant direct line with partner laboratories, to guarantee customers full technical, qualitative and logistical support.
When choosing and selecting the product, technical data sheets, grids and assembly rules are presented so that you do not have to browse the supplier catalogues.
The complete catalogues of the producers are however always available on the portal.
The labs and Optic Arena constantly launch temporary promotions to promote their products, news and other offers.
Promos and special conditions can be searched directly in the lens selection process.
A minimum order in terms of expenditure or quantity is not required on Optic Arena, and access is immediate.
For you it means the possibility to try a lab or a new lens without entering into direct contact with the manufacturer.
Finding the ideal solution for your customers will be quick and easy!
Discover how it works
Homepage
Order
Lens Type
Lens Choose
Promotions
Select tint
Select coating
Lens Shape
Choose from different suppliers and easily compare prices: with Optic Arena is possible!
Some of the laboratories and brands
you find in Optic Arena
Book the guided demo
Book a guided free demo with the Optic Arena team.
We’ll show you how easy it is to find lenses on our platform.
Who we are
Digital Arena is a startup that was born in Friuli Venezia Giulia precisely in Pordenone in 2021 and is made up of a team of highly experienced people in the fields of ophthalmic, digital and technology.
The founder of Optic Arena is Michele Laurencig, whose important experience gained in the ophthalmic sector in a multinational context, has led him to know the particular dynamics of this sector and to make this project possible.
“Optic Arena was created with the aim of making the offer of the ophthalmic sector simpler, accessible and comparable and bringing value to the optical customer”.
About us
Optic Arena is a great opportunity to advertise and sell our products. We cooperate in defining the offer, we share news, offers and messages for the market.
Daniele, Omega Optix
Anytime I am not satisfied about a product I have a look in Optic Arena on what they offer to replace it. The process is very simple and quick.
Monica, Optician
With Optic Arena we have changed the way we procure lenses: the process is easy and transparent and our customers are satisfied.
Matteo, Optician
Faq
What is the role of Optic Arena?
Optic Arena doesn’t operate in retail sales and acts as a distributor of lenses in the B2B segment. Optic Arena buys from ophthalmic labs and international wholesalers and is responsible for determining the sales prices to its customers, order management, invoicing and logistics.
How can I place orders to Optic Arena?
Optic Arena has built an innovative (and proprietary) ordering portal which allows to compare offers and view technical details within a single environment.
Is there an entrance fee or a subscription to pay?
No, you will not have to pay any entry or subscription fees.
Which laboratories can I find on Optic Arena?
The portal presents the partner labs connected with their respective catalogs (or with the catalog sections). The portal allows you to filter the results by single lab.
How does registration work?
After entering the store data, you have access to the portal for a first view of connected labs and catalogs. The next morning the portal will be populated with the reserved prices and you will be able to issue the first order.
Can I make a bulk order?
Stock lenses bulk orders are available but not automated yet. Availability, grids and conditions are the same as for pair orders.
How can I manage payments?
For purchases from Italy, the standard purchase method is cash on delivery. For purchases from abroad, the standard method is the credit card (which is available for Italian customers too). It is possible to request the activation of a prepaid carnet. The supply with payment at the end of the month or deferred must be negotiated between the parties.
Who pays the transportation costs?
The transportation cost is calculated automatically in the delivery notes and is charged on the cash on delivery. For payment by credit card, transport is charged at the end of the month.
What are the delivery time?
Delivery times may depend from lens to lens, but are always clearly visible during the lens selection process and in the ordering section. In this way you can choose one solution over another also based on delivery times.
Can I use the remote edging?
Yes, the main tracers are supported. The tracer must be set on the setup page of the shop.
If I have a problem who can I contact?
For any technical and commercial explanation, the advice is to book the call through the service provided, briefly describing the issue, to have dedicated staff available at the right time. If you have a problem with the platform or with an order, you can contact Optic Arena Assistance by phone at 0434 319104 (from Monday to Friday from 9 to 13) or by email info@optic-arena.com (reply within 48 hours).
Join Optic Arena
Accessing many laboratories at the same time and easily comparing products and prices is now very simple.
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